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Meet the Team

Vaaler Insurance was founded by Paul T. Vaaler in 1947. Paul was interested in starting his own agency after traveling North and South Dakota as a field representative for Sunshine Mutual Insurance Company and Implement Dealers Insurance Company. David A. Vaaler began his insurance career following his graduation from the University of North Dakota School of Law. As Paul’s son, Dave was responsible for new business production and was an immediate success. He took advantage of the newly developed “package” policy and found most of his success writing commercial insurance. Dave continued develop his commercial insurance expertise and focused his efforts on commercial insurance programs for groups and associations, many of which programs still exist today. Upon Paul’s death in 1972, Dave took over total ownership of Vaaler Insurance.

Dave’s son, Bruce D. Vaaler, CPCU, joined Vaaler Insurance after his graduation from the University of Iowa in 1982 with a degree in Finance and Insurance. Dave Vaaler retired in November 2011 after Bruce purchased the agency from his mother and father. From our beginning in Grand Forks we have enjoyed steady growth over the years and have become recognized as one of the leading agencies in the area. We have earned our reputation for professionalism due to the special attention given to the needs and requirements of our clients. Our talented staff, which includes many employees with over 25 years of service at Vaaler Insurance, is dedicated to providing each of our customers with prompt solutions to their insurance and risk management needs and continues to be our strongest asset.

Vaaler Insurance continues to grow and has become one of the region’s largest independently owned agencies. We currently have offices in Grand Forks, Fargo, and Bismarck, North Dakota, and Minneapolis, Minnesota, and have served clients in all 50 states. Healthcare Insurance Services (HCIS), a division of Vaaler Insurance, Inc., has provided specialized coverage for healthcare facilities since the 1980’s.

Vaaler/HCIS is a professional organization dedicated to providing the best insurance products and services available to its clients at the most reasonable costs. We serve several thousand clients in the North Dakota/Minnesota area. Vaaler Insurance utilizes a Risk Management Total Cost of Risk (TCOR) approach to our clients needs, which reviews their exposure to loss and all of the methods available to deal with those exposures along with the potential financial impact of these options. Risk retention programs, risk purchasing groups (RPG), high deductibles, and self insurance are all methods utilized by Vaaler Insurance specialists to solve the increasingly complex needs of our customers.

As our agency approaches the future, our success will depend on the talent and technical expertise of our staff, coupled with superior relationships with our insurance and risk management service providers and the satisfaction of the customers we serve!